Service First
Service First is a credit union based in Sioux Falls, South Dakota, established in 1934, with $210 million in total assets serving 16,466 members. By Trust Grade it ranks 29th of 33 credit unions we track in South Dakota. Its net worth ratio of 9.0% trails most similarly sized credit unions (14th percentile), versus a South Dakota median of 10.5%. It was profitable over the most recent period, with a 0.45% return on assets. No consumer complaints against Service First appear in the CFPB database over our analysis window — common for an institution of this size and a point in its favor.
How Service First compares to South Dakota peers
How we graded Service First
The Trust Grade blends financial strength with complaint history. Full methodology →
- Well-capitalized (9.0% capital ratio)
- Profitable (ROA 0.45%)
- No CFPB complaints on record
Consumer complaints (CFPB)
No CFPB complaints are on file for Service First over the analysis window. For a smaller institution this is common and counts in its favor.
Are deposits at Service First insured?
Yes. Service First is an NCUA-insured credit union. Deposits are federally insured up to $250,000per depositor, per ownership category — regardless of this institution's Trust Grade. The grade reflects financial strength and complaint history for comparison, not the safety of insured deposits.
Service First: frequently asked questions
Is Service First a good credit union?
Service First earns a Bankzia Trust Grade of B (83/100, "Strong"), based on a financial-strength score of 83/100 (it has no CFPB complaints on record). Well-capitalized (9.0% capital ratio); Profitable (ROA 0.45%).
Is Service First NCUA-insured?
Yes. Service First is a NCUA-insured credit union. Deposits are protected up to the standard NCUA limit of $250,000 per depositor, per ownership category.
How big is Service First?
Service First holds $210 million in total assets, ranking 29th of 33 credit unions we track in South Dakota. It serves 16,466 members.
Does Service First have CFPB complaints?
No CFPB complaints against Service First appear in our data over the analysis window, which is typical for a credit union of this size.
Similar Credit Unions
Financial data from NCUA call reports; complaint data from the CFPB Consumer Complaint Database. Bankzia is an independent resource and is not affiliated with any government agency or financial institution. Figures are for general information, not financial advice.
