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credit union

Members Choice

Ashland, KY · Est. 1932
B
Trust Grade
Strong
Score: 82/100

Members Choice is a credit union based in Ashland, Kentucky, established in 1932, with $426 million in total assets serving 23,216 members. By Trust Grade it ranks 44th of 52 credit unions we track in Kentucky. Its net worth ratio of 8.3% trails most similarly sized credit unions (6th percentile), versus a Kentucky median of 12.8%. It was profitable over the most recent period, with a 0.65% return on assets. No consumer complaints against Members Choice appear in the CFPB database over our analysis window — common for an institution of this size and a point in its favor.

Total assets
$425.8M
$100M–1B institution
Members
23,216
Shares & deposits
Net worth ratio
8.3%
Bottom 6% of $100M–1B peers · Kentucky median 12.8%
Return on assets
0.6%
Bottom 48% of $100M–1B peers · Kentucky median 0.76%
Rank in Kentucky
#44
of 52 credit unions

How Members Choice compares to Kentucky peers

Net worth ratio
Bottom 6% of $100M–1B peers
Members Choice
8.3%
Kentucky median
12.8%
Higher capital ratio = stronger financial cushion
Return on assets
Bottom 48% of $100M–1B peers
Members Choice
0.6%
Kentucky median
0.8%
Higher ROA = more profitable relative to asset base

How we graded Members Choice

The Trust Grade blends financial strength with complaint history. Full methodology →

Financial strength
82/100
Customer experience
n/a
Overall
B · 82
  • Well-capitalized (8.3% capital ratio)
  • Profitable (ROA 0.65%)
  • No CFPB complaints on record

Consumer complaints (CFPB)

No CFPB complaints are on file for Members Choice over the analysis window. For a smaller institution this is common and counts in its favor.

Are deposits at Members Choice insured?

Yes. Members Choice is an NCUA-insured credit union. Deposits are federally insured up to $250,000per depositor, per ownership category — regardless of this institution's Trust Grade. The grade reflects financial strength and complaint history for comparison, not the safety of insured deposits.

Members Choice: frequently asked questions

Is Members Choice a good credit union?

Members Choice earns a Bankzia Trust Grade of B (82/100, "Strong"), based on a financial-strength score of 82/100 (it has no CFPB complaints on record). Well-capitalized (8.3% capital ratio); Profitable (ROA 0.65%).

Is Members Choice NCUA-insured?

Yes. Members Choice is a NCUA-insured credit union. Deposits are protected up to the standard NCUA limit of $250,000 per depositor, per ownership category.

How big is Members Choice?

Members Choice holds $426 million in total assets, ranking 44th of 52 credit unions we track in Kentucky. It serves 23,216 members.

Does Members Choice have CFPB complaints?

No CFPB complaints against Members Choice appear in our data over the analysis window, which is typical for a credit union of this size.

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Service One
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Members Heritage
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Financial data from NCUA call reports; complaint data from the CFPB Consumer Complaint Database. Bankzia is an independent resource and is not affiliated with any government agency or financial institution. Figures are for general information, not financial advice.

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