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credit union

Advantage Plus

Pocatello, ID · Est. 1953
B
Trust Grade
Strong
Score: 86/100

Advantage Plus is a credit union based in Pocatello, Idaho, established in 1953, with $290 million in total assets serving 21,494 members. By Trust Grade it ranks 14th of 26 credit unions we track in Idaho. Its net worth ratio of 9.7% trails most similarly sized credit unions (25th percentile), versus a Idaho median of 10%. It was profitable over the most recent period, with a 0.57% return on assets. No consumer complaints against Advantage Plus appear in the CFPB database over our analysis window — common for an institution of this size and a point in its favor.

Total assets
$289.5M
$100M–1B institution
Members
21,494
Shares & deposits
Net worth ratio
9.7%
Bottom 25% of $100M–1B peers · Idaho median 10%
Return on assets
0.6%
Bottom 42% of $100M–1B peers · Idaho median 0.62%
Rank in Idaho
#14
of 26 credit unions

How Advantage Plus compares to Idaho peers

Net worth ratio
Bottom 25% of $100M–1B peers
Advantage Plus
9.7%
Idaho median
10.0%
Higher capital ratio = stronger financial cushion
Return on assets
Bottom 42% of $100M–1B peers
Advantage Plus
0.6%
Idaho median
0.6%
Higher ROA = more profitable relative to asset base

How we graded Advantage Plus

The Trust Grade blends financial strength with complaint history. Full methodology →

Financial strength
86/100
Customer experience
n/a
Overall
B · 86
  • Well-capitalized (9.7% capital ratio)
  • Profitable (ROA 0.57%)
  • No CFPB complaints on record

Consumer complaints (CFPB)

No CFPB complaints are on file for Advantage Plus over the analysis window. For a smaller institution this is common and counts in its favor.

Are deposits at Advantage Plus insured?

Yes. Advantage Plus is an NCUA-insured credit union. Deposits are federally insured up to $250,000per depositor, per ownership category — regardless of this institution's Trust Grade. The grade reflects financial strength and complaint history for comparison, not the safety of insured deposits.

Advantage Plus: frequently asked questions

Is Advantage Plus a good credit union?

Advantage Plus earns a Bankzia Trust Grade of B (86/100, "Strong"), based on a financial-strength score of 86/100 (it has no CFPB complaints on record). Well-capitalized (9.7% capital ratio); Profitable (ROA 0.57%).

Is Advantage Plus NCUA-insured?

Yes. Advantage Plus is a NCUA-insured credit union. Deposits are protected up to the standard NCUA limit of $250,000 per depositor, per ownership category.

How big is Advantage Plus?

Advantage Plus holds $290 million in total assets, ranking 14th of 26 credit unions we track in Idaho. It serves 21,494 members.

Does Advantage Plus have CFPB complaints?

No CFPB complaints against Advantage Plus appear in our data over the analysis window, which is typical for a credit union of this size.

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Financial data from NCUA call reports; complaint data from the CFPB Consumer Complaint Database. Bankzia is an independent resource and is not affiliated with any government agency or financial institution. Figures are for general information, not financial advice.

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