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credit union

People Driven

Southfield, MI · Est. 1928
B
Trust Grade
Strong
Score: 86/100

People Driven is a credit union based in Southfield, Michigan, established in 1928, with $515 million in total assets serving 25,220 members. By Trust Grade it ranks 141st of 170 credit unions we track in Michigan. Its net worth ratio of 9.9% trails most similarly sized credit unions (29th percentile), versus a Michigan median of 11.7%. It was profitable over the most recent period, with a 0.45% return on assets. No consumer complaints against People Driven appear in the CFPB database over our analysis window — common for an institution of this size and a point in its favor.

Total assets
$514.8M
$100M–1B institution
Members
25,220
Shares & deposits
Net worth ratio
9.9%
Bottom 29% of $100M–1B peers · Michigan median 11.7%
Return on assets
0.5%
Bottom 33% of $100M–1B peers · Michigan median 0.79%
Rank in Michigan
#141
of 170 credit unions

How People Driven compares to Michigan peers

Net worth ratio
Bottom 29% of $100M–1B peers
People Driven
9.9%
Michigan median
11.7%
Higher capital ratio = stronger financial cushion
Return on assets
Bottom 33% of $100M–1B peers
People Driven
0.5%
Michigan median
0.8%
Higher ROA = more profitable relative to asset base

How we graded People Driven

The Trust Grade blends financial strength with complaint history. Full methodology →

Financial strength
86/100
Customer experience
n/a
Overall
B · 86
  • Well-capitalized (9.9% capital ratio)
  • Profitable (ROA 0.45%)
  • No CFPB complaints on record

Consumer complaints (CFPB)

No CFPB complaints are on file for People Driven over the analysis window. For a smaller institution this is common and counts in its favor.

Are deposits at People Driven insured?

Yes. People Driven is an NCUA-insured credit union. Deposits are federally insured up to $250,000per depositor, per ownership category — regardless of this institution's Trust Grade. The grade reflects financial strength and complaint history for comparison, not the safety of insured deposits.

People Driven: frequently asked questions

Is People Driven a good credit union?

People Driven earns a Bankzia Trust Grade of B (86/100, "Strong"), based on a financial-strength score of 86/100 (it has no CFPB complaints on record). Well-capitalized (9.9% capital ratio); Profitable (ROA 0.45%).

Is People Driven NCUA-insured?

Yes. People Driven is a NCUA-insured credit union. Deposits are protected up to the standard NCUA limit of $250,000 per depositor, per ownership category.

How big is People Driven?

People Driven holds $515 million in total assets, ranking 141st of 170 credit unions we track in Michigan. It serves 25,220 members.

Does People Driven have CFPB complaints?

No CFPB complaints against People Driven appear in our data over the analysis window, which is typical for a credit union of this size.

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Financial data from NCUA call reports; complaint data from the CFPB Consumer Complaint Database. Bankzia is an independent resource and is not affiliated with any government agency or financial institution. Figures are for general information, not financial advice.

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