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credit union

Family Financial

Norton Shores, MI · Est. 1959
A
Trust Grade
Excellent
Score: 90/100

Family Financial is a credit union based in Norton Shores, Michigan, established in 1959, with $169 million in total assets serving 16,646 members. By Trust Grade it ranks 108th of 170 credit unions we track in Michigan. Its net worth ratio of 11.4% is stronger than 52% of similarly sized credit unions, versus a Michigan median of 11.7%. It was profitable over the most recent period, with a 0.26% return on assets. No consumer complaints against Family Financial appear in the CFPB database over our analysis window — common for an institution of this size and a point in its favor.

Total assets
$169.2M
$100M–1B institution
Members
16,646
Shares & deposits
Net worth ratio
11.4%
Top 48% of $100M–1B peers · Michigan median 11.7%
Return on assets
0.3%
Bottom 20% of $100M–1B peers · Michigan median 0.79%
Rank in Michigan
#108
of 170 credit unions

How Family Financial compares to Michigan peers

Net worth ratio
Top 48% of $100M–1B peers
Family Financial
11.4%
Michigan median
11.7%
Higher capital ratio = stronger financial cushion
Return on assets
Bottom 20% of $100M–1B peers
Family Financial
0.3%
Michigan median
0.8%
Higher ROA = more profitable relative to asset base

How we graded Family Financial

The Trust Grade blends financial strength with complaint history. Full methodology →

Financial strength
90/100
Customer experience
n/a
Overall
A · 90
  • Strongly capitalized (11.4% capital ratio)
  • Profitable (ROA 0.26%)
  • No CFPB complaints on record

Consumer complaints (CFPB)

No CFPB complaints are on file for Family Financial over the analysis window. For a smaller institution this is common and counts in its favor.

Are deposits at Family Financial insured?

Yes. Family Financial is an NCUA-insured credit union. Deposits are federally insured up to $250,000per depositor, per ownership category — regardless of this institution's Trust Grade. The grade reflects financial strength and complaint history for comparison, not the safety of insured deposits.

Family Financial: frequently asked questions

Is Family Financial a good credit union?

Family Financial earns a Bankzia Trust Grade of A (90/100, "Excellent"), based on a financial-strength score of 90/100 (it has no CFPB complaints on record). Strongly capitalized (11.4% capital ratio); Profitable (ROA 0.26%).

Is Family Financial NCUA-insured?

Yes. Family Financial is a NCUA-insured credit union. Deposits are protected up to the standard NCUA limit of $250,000 per depositor, per ownership category.

How big is Family Financial?

Family Financial holds $169 million in total assets, ranking 108th of 170 credit unions we track in Michigan. It serves 16,646 members.

Does Family Financial have CFPB complaints?

No CFPB complaints against Family Financial appear in our data over the analysis window, which is typical for a credit union of this size.

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Financial data from NCUA call reports; complaint data from the CFPB Consumer Complaint Database. Bankzia is an independent resource and is not affiliated with any government agency or financial institution. Figures are for general information, not financial advice.

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